SEO is the process of positioning your website to rank highly in search results, making your website visible to people who are looking for a business like yours. Local SEO increases search traffic from geographic terms. For example, a restaurant wants to be visible in search results when people search on “springfield sandwich shop” or “italian food springfield.”
Good search rankings require SEO. SEO involves persistent content marketing and ongoing updates to your website. Content marketing is a critical part of SEO because it builds your online brand, earns links and boosts your website’s authority.
SEO has the best long-term return on investment because you do not pay for clicks from natural search results. This doesn’t mean SEO is free. A dynamic SEO program is needed to earn and maintain page one rankings. You don’t get many clicks if you’re not on page one!
We identify facts and information about your business, keywords and themes that attract people looking for your products and services, and lay the groundwork for the campaign.
We design meaningful content, including articles, blogs, infographics and videos that will be of genuine interest to your clients and potential clients.
We are constantly tracking, fine-tuning and optimizing the campaign to make sure it’s reaching your clients, potential clients and ranking on the search engines.
We distribute the content to the right people and places, engage people across the web, earn links to your website and improve your search rankings.